The It’s In Your Jeans campaign launched in June 2012 with a goal of raising $4 million to fund a new medical service dedicated to men’s urological issues, particularly prostate cancer. The campaign came to a successful completion in April 2014, with the Foundation announcing having raised $5.4 million.
The program was named the Dr. Richard Boyd Regional Comprehensive Men’s Health Program. Dr. Boyd was the respected Head of Urology at Windsor Regional Hospital who died suddenly in 2008. Cypher Systems Group (CSG) announced the naming and that CSG would be program sponsor. The Men’s Health Program will deliver one-stop coordinated care at Windsor Regional Hospital; provide earlier cancer detection and diagnosis; cut the wait time to treatment almost in half; and expand current treatment options to include da Vinci robotic surgery.
The funds purchased high performance laboratory and diagnostic tools to improve and expedite care. That equipment will be used for all cancers for men, women and children. The centerpiece of the campaign was the purchase of the renowned da Vinci Surgical Assisting Robot. It allows prostate cancer patients to receive less invasive and less painful surgery with quicker recovery and lower risk of post-operative complications than from conventional surgery.